EUATC Webinar: How to avoid cultural blind spots to be better managers and boost your language sales

“What is culture? We often tend to think of the outward expressions of it: food, architecture, language, etc. However, culture goes much deeper than these outward expressions of it. Culture is about value systems, expectations and motivations that can be very different from our own."
 
(…)
 
“You’ll come away with a deeper understanding of cultural drivers and learn adjustments you can make to be more effective in managing cross-border teams; dealing with international customers, suppliers and vendors to positively impact your bottom line.” 
 
For more information please visit the EUATC website.