EUATC Webinar: How to avoid cultural blind spots to be better managers and boost your language sales
“What is culture? We often tend to think of the outward expressions of it: food, architecture, language, etc. However, culture goes much deeper than these outward expressions of it. Culture is about value systems, expectations and motivations that can be very different from our own."
“You’ll come away with a deeper understanding of cultural drivers and learn adjustments you can make to be more effective in managing cross-border teams; dealing with international customers, suppliers and vendors to positively impact your bottom line.”
For more information please visit the EUATC website.